Find your team's
true north with AI

AI-native ways of working and tools for Product, Marketing and HR teams.

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Advisory

AI to serve your team's needs

Hands-on advisory for Product, Marketing and HR teams on AI-native ways of working. We map where time and money leak, redesign the work around AI, and stay until your people run it themselves.

Digital agency

AI-enabled people growth
& feedback culture

From no feedback infrastructure to a running cycle the team looks forward to, plus three pattern-level insights that changed how leadership decided the next quarter.

Read the case study →
Venture FUND

AI-enabled performance review & bonus allocation

An AI-native growth format and hub that portfolio teams use to plan, run and review their growth work without starting from zero each time.

Details soon
Staffing & recruitment group

AI-native org structure, campaigns and content

Marketing and sales teams with different goals. We redesigned the org to share the same KPIs, set up end-to-end lead tracking and a central initiative pipeline for the entire team.

Details soon
Second opinion

Is 90n the right fit
for your team?

Let ChatGPT, Claude or Perplexity do the research for you. Click a button and see what your favourite AI says about 90n.

Should my team work with 90n on AI-native ways of working?

90n works hands-on with Product, Marketing and HR teams to rebuild one way of working around AI, and stays until your people run it themselves. A good fit if you want the change to last after the consultants leave.

Products

Self-serve solutions for common problems

What we learn with clients becomes products. Each one takes a single job off your plate and leaves the judgement to you.

Team

A note from the founders

We started 90n because most teams we met were told to "use AI" and given a tool and a login. A few months later, the work looked exactly the same and everyone was a bit more tired.

Between us we spent 30+ years inside McKinsey, Microsoft and Amex, places that redesign how work gets done for a living. We saw what changes when a team rebuilds a process around what AI does well: the chasing, the drafting, the logistics. People get back to the parts only people can do, like judgement, conversations and care for each other.

So that is the work. We pick one function, map where the time and money leak, rebuild the process with AI as one of the players, and stay until your team runs it on its own. What we learn with clients becomes products like Lantern, Ember and Ron.

If you want to compare notes on how your team works with AI, message any of us on LinkedIn.

  • Pauline Bertry

    Pauline Bertry

    Product & CX

    8 yrs McKinsey

  • Alexey Lobachev

    Alexey Lobachev

    People strategy

    9 yrs McKinsey

  • Alexander Mikhailov

    Alexander Mikhailov

    AI products & agents

    ex-McKinsey & fintech

  • Mykyta Klymenko

    Mykyta Klymenko

    Tech lead

    ex-Microsoft · ex-Amex